Don’t get me wrong, I love gambling websites and portals, as do the millions of other gaming enthusiasts spanning the globe. But regardless of whether these sites offer casino games, poker, bingo, sports betting, or what have you, they all have one thing in common; they are all trying extremely hard to “get it up.” Their page rank, that is.The simple logic behind marketing a gambling site is this: the higher your Google/Yahoo/AOL/MSN page rank, the more exposure you will have to prospective customers. Greater exposure translates into more viewers clicking to your website and ultimately purchasing your products and/or services.
The problem, however, is that in order for a website – gambling or otherwise – to achieve a high search engine page rank so that they appear on the first search results page (ideally), the information or ‘content’ provided on a site must be written according to the rules set out by these search engines. This is known as Search Engine Optimization (SEO).
Unfortunately for surfers, especially those shopping for the best online casinos or poker rooms etc., what may appear to be independent and unbiased information posted on a site for human consumption could very well have been written for strictly SEO purposes in order to merely satisfy a company’s SEO needs and hopefully raise their site’s page rank.
Hence, the moral of this story is: Those gambling websites lucky enough to be enjoying high search engine page rankings are not necessarily the best sites for you, the consumer. If the content (articles, reviews, news items etc.) do not read smoothly and properly, there’s a good chance the site was written with Google in mind, and not you. Or the writing quality is just plain lousy regardless of whatever language it was written in. In either case, you should avoid these sites. After all, there are plenty of top-notch online gambling sites out there much more deserving of your business!